■ To create a corporate structure where our customers, employees, suppliers and partners are proud to be members.
■ To ensure customer satisfaction without sacrificing product and service quality with its personnel who adopt teamwork and continuous development as a principle, and to maintain its leadership in the sector by using its resources efficiently.
■ To ensure that our quality management system is maintained in compliance with the requirements of ISO 9001 standard.
■ To work with all our strength to become an exemplary organization with our leadership in terms of quality in the durable consumer sector by managing our activities in an integrated manner with Environmental, Occupational Health and Safety Management Systems.